Category Archives for "Marketer Minute"

Are You Losing Money? Landing Pages for Warm or Cold Traffic

Did you know that you can lose money by sending visitors/traffic to the wrong *type* of landing page?

Well you can. In fact I’ve done it myself before, before I learned a few simple principles.

A landing page intended for “cold” traffic should have rather different characteristics than one for “warm” traffic.

Watch the video for my quick explanation.

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Marketer Minute: Prime the Pump

Zig Ziglar compares business success to "priming a pump". You have to do consistent action for a prolonged period of time before you see results. This obviously flies in the face of today's "instant gratification" culture!

"Anything is worth doing poorly until you can learn to do it well" - Zig Ziglar

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