If you’re in MLM, leads are your life blood. Network marketing leads are the very essence of your business. While leads are important in any sales operation, they are crucial in MLM businesses.
Of the MLM businesses that fail, the majority fail after the first six months but before the first full year in business. Why the delay in failure?
They've run out of family and friends to sell to.
Of the MLM failures, statistics show that over 85% fold due to lack of leads.
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The most creative and motivated individuals who persevere and go on to incredibly lucrative careers do so by cultivating a network happy clients and a method to create new leads.
There are several methods of lead generation to consider when in business such as buying mailing lists or purchasing a book of business. There are, however, other options for free network marketing leads generation are available.
By saving money by not paying for leads, the bottom line of any MLM business is bettered, after all, a penny saved is a penny earned. With a little know how and a little hustle, you can save a huge amount of money by creating your own leads and boosting your bottom line through increased profits.
1. Blogging and Giveaways
You’ve seen it a million times and you didn’t even notice it. Blogging has changed the world as we know it over the last fifteen years in many ways.
Offer a (relevant) free gift in exchange for contact details
As a society that loves living vicariously through others, blogging has become a major draw for individuals who want to follow the exploits of other people, find tips and suggestions for good living, and parenting advice Blogs, with their mass appeal and audience, are one of the best ways to gather quality and interested (and free) network marketing leads.
Creating and maintaining a blog is a great way to get traffic and interest in your offerings, and free giveaways in exchange for contact information.
If you don't have anything to give away, don't worry, we've got you covered.
Don’t have time to blog yourself? Try offering a giveaway with other blogs that have a large following already in exchange for the lead list.
2. Craigslist / Gumtree
Classified ads still work, and unlike newspapers or physical publications, they often don’t cost a dime to post. Craigslist is one of the most visited websites in the entire world. Search engines such as Google get more, but Craigslist is consistently in the top 100.
Posting ads about business opportunities or products for sale is a great way to get your message out to a large number of people and build a solid network marketing lead list.
3. Video marketing
This is a double edged sword, and both edges are sharp and fabulous. The classic win-win situation. Much like with blogging, video marketing takes a small investment in time, but the rewards can be huge.
Video marketing is a great source of free network marketing leads
By creating videos about your product, solutions for common problems, or humorous takes on everyday problems, you establish yourself as an expert and leads will subscribe to your channel.
Giveaways also work on video blogs, so don’t be afraid to use them. The other added benefit to video marketing? Sites like YouTube also pay you a small amount of money for videos that you agree to put ads on. In other words, this method of network marketing lead generation isn’t just free – it can make you money.
4. Facebook
Social media was bound to make an appearance here. Facebook, when used properly, can be an incredible resource of new clients, referrals, and buzz generation. Be careful not to overwhelm your audience with nothing but pushy sales techniques, but instead offer links or information that your audience will find useful, funny, or thought provoking.
Facebook: another great way of free network marketing leads generation
The goal is to not only create a conversation with people, but for those same people to share your conversation and expand your reach.
Be authentic, sincere, and ask a lot of questions. NEVER lead with your business opportunity. If done correctly, this can provide an incredible ROI. (Yes. Your time is an investment.)
5. LinkedIn
Try LinkedIn for MLM network marketing leads prospecting
I've personally recruited more than a few reps on LinkedIn.
Much as with Facebook, LinkedIn should be approached with authenticity and a questioning tone. LinkedIn is the professional social media outlet, and it should be stated that their Terms and Conditions can be more stringent than those of Facebook.
However, the audience of LinkedIn are professionals who are either looking to further themselves professionally or are seeking new and better opportunities. These leads could create not just sales for you, but team building opportunities as well.
Network Marketing Leads Conclusion
MLM is a tricky game, but with some know-how and a little sweat equity, you can thrive and build a strong business that will provide you the future you want for yourself and your family.
The key to winning the game is to be a master at generating MLM or network marketing leads for free. It doesn’t have to be expensive, but it does have to be consistent. The leads are out there, you just need to go get them.
Image credit: Death Star / Birth Day by JD Hancock; used under licence.
