One of the greatest copywriters who ever lived (now sadly passed away), Gary Halbert, used to do a little exercise with his students, using a burger restaurant to illustrate one of the most powerful and important lessons in selling…
Gary would ask his students: “If you and I both had hamburger restaurants, what advantage (weapon, gettit?) would you pick over me in order to make your business more successful?”
What advantage would you pick?
Gary’s students would typically answer along the lines of:
- Better meat to make the burgers with
- A nicer dining area
- Sesame seed buns
- A good selection of sodas
- Blah blah
When it came to Gary’s turn to state the advantage that HE wanted, he would just say:
“A crowd of hungry people”.
Seems stupid-obvious when you think about it, doesn’t it?
It’s absolutely no different when it comes to online business either. And all too often, we join an opportunity or an MLM and we’re given a great product to sell and a great sales page (if we’re lucky) and we’re wished “good luck”.
Well, what if you had a tap you could just turn on and out would gush a stream of these “hungry buyers” Gary was talking about?
Well, what if I told you, I can give you access to that tap? Within minutes from now, you could have those hungry “opportunity seekers” kicking down your door, begging to do business with you.
It’s easy as 1-2-3…
All you have to do is:
- Decide how many “hungry buyers” you want to see your site
- Point them at your website
- Turn on the tap!
Here’s your tap. All you gotta do is turn it on…
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