Are you attracting leads to your business with MLM lead generation? Or are you still killing time and resources chasing your increasingly unenthusiastic warm market?
The new online MLM lead generation of network marketers is challenging the traditional methods of building a Network Marketing business.
Online MLM lead generation is not a matter of one way being right or wrong it is just a matter of using the "advantages" that are available for marketing on the internet and maximizing the power of new Web 2.0 technologies to grow your business faster (and easier!) than ever before.
The World Wide Web is undergoing a change in the way that people interact and network with the growth of Social Network sites. There are thousands of Social Networks springing up all over the web (in fact there are over 2000 already!), and this represents a tremendous opportunity for smart business owners to generate leads for their business for free.
Sites such as Facebook and Myspace are well known, and used, by the Generation Y's to socialize and share information, images, and music, etc. But social network marketers now do maximize these sites, and many others, to generate leads for their businesses and explode their downline recruiting.
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But that's just the tip of the iceberg when it comes to using internet marketing and social networking in particular to grow your Network Marketing business.
What's Social Networking?
Any site that allows the users to generate content by interacting, sharing information and connecting with other users is a social network site.
This new online MLM lead generation of websites are called Web 2.0 sites or technologies, and their growth is phenomenal.
How can you use Social Networking sites to generate leads?
There are so many ways to generate leads for free utilizing Web 2.0 sites that it can be quite daunting when you first start. To describe each method fully, I would need to write a complete book, but I would like to give you an outline of each so that you understand the options you have available and some example websites to start with.
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Kindly note that these are just some of the free internet marketing options available to you and most overlap regarding maximizing your positioning in the "natural search" results for search engines.
Your free "Social" Internet marketing options include:
Content Sharing: Example sites: Squidoo, Hubpages - Where you only post information to share with others. You could be posting information about a single idea or event (such as an upcoming training) or simply sharing information about yourself or your company. These are sequential style posts that are intended to create interest and enhance your positioning on search engines.
Article Posting: Example site: Ezine Articles, Idea Marketers - Taking content sharing a step further, you become an Author and create articles (much like this one) designed to educate and inform. You then can 'post' these items to various sites on the internet so that they can be viewed and shared with e-Zine (electronic magazine) publishers.
While article posting may increase your search engine ranking, the intention behind Article posting is to give good information to your content so that online publishers will use your articles in their ezines and extend your marketing reach to their readers.It gives you an opportunity to speak to a highly targeted group and positions you as an expert in your field.
Book Marking: Example site: Digg, del.icio.Us - Services that allow you to "flag" or "bookmark" individual pages on the internet that interest you. It allows you to form a network of all of the places on the internet where you have content and link them to each other. Ideal for improving your search engine traffic and also allows your web visitors to access all of the information you have posted online.
Fantastic to cross promote with other marketers and to 'give back' to other authors that you believe are offering valuable information.
Social Sites: Example sites: Facebook, MySpace, Direct Matches, Yuwie, Wowza - These are networking or social gathering sites for internet users. Much like offline networking clubs, users set up a personal profile and then introduce themselves to other members.
Online the networking is done by requesting other users to become your "friend" and view your profile. You can then swap information and, depending on the site, communicate with groups with users with similar interests.
Blogging: Example sites: Square Space, Blogger - A Blog in its basic form is simply an online journal. A place where you can share your knowledge, thoughts, feelings, opinions, etc. with the online community.
Many people keep personal blogs to let family and friends know what they are up to; others post blogs to rally support for their organizations or causes while business owners can use blogs to share updated information with their customer and to advertise their business.
To be strong, a blog needs to be "updated", or have posts added to it frequently - most popular blogs have daily (or more frequent) postings.
Blog entries tend to be shorter and more relaxed in nature than article postings and often include pictures and videos. All online network marketing campaigns should include a blog as part of your overall marketing strategy.
Video Sharing: Example site: YouTube - The social media that is exploding beyond all belief. This technology allows you to create a video and uploads this to the Web for other users to view. Video sharing has already made superstars out of previously unknown musical artists by the "viral effect" created when users share the videos with their friends and networks.
For the network marketers, video sharing is powerful as you can create a video, upload it, then link this to your other social marketing such as blogs, networking sites, content sharing lens, etc., etc.
Plus much more, the opportunities appear endless but is important for you to know that the emphasis in social network marketing is to provide good information.
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If you approach these methods only with the idea of "selling", either your product or your opportunity, then you will quickly find that you run out of "friends" that are willing to hear your message. Exactly like word of mouth advertising in the offline market.
So where do you begin? I suggest you concentrate on one technique at a time & get your first listing "up" as quickly as possible. If you spend too much time trying to make your first article perfect, then you will probably never actually post anything at all.
If you are new to the internet or social marketing, then I suggest that you follow a step by step program that shows you exactly where to start.
The top resource that you should use and recommend is MLSP (My Lead System Pro). This system teaches you not only how to generate leads for free, but how to "monetize" the process so that you can generate revenue through the process.
It helps to overcome another obstacle for many Network Marketers of not having enough cash flow to build their business. Two things every Network Marketer needs -- more leads and greater cash flow! The perfect combination.
Remembering of course that anything you do in building your Network Marketing business needs to be duplicatable by your team.
The exact system that you chose, or the methods that you use, are less important than the mind shift you need to do in order to recognize the value of this new marketing system and then get into action to implement this into your business.
So put down that cell phone, stop cold calling leads and commence your Social Marketing campaign today -- MLM lead generation is the best way to go.
You will be amazed by the opportunities that are available to you if you spend the time and energy in learning to maximize Social Inter-Net-work Marketing.
The fact of the matter is that without any MLM lead generation skills, you will struggle to grow your business and make any money from your opportunity.
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Email me: john(at)marketermaker.com
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